Preston Pablo, the 2023 JUNO Award winner for Breakthrough Artist of the Year, has been making waves in the Canadian music scene with his undeniable talent and genre-blurring sound. His rapid rise in the industry has been marked by a string of hit releases, including his breakout track “Flowers Need Rain,” a collaboration with multi-platinum producers Banx & Ranx.
The song, which has garnered over 65 million global streams, showcases his ability to craft infectious melodies and blend pop with R&B influences, a hallmark of his musical style.
Preston’s success at the 2023 JUNO Awards, held at Rogers Place in Edmonton on March 13, was a career-defining moment. Winning the Breakthrough Artist of the Year award cemented his place as one of Canada’s most exciting new artists. During the awards broadcast, Preston took the stage alongside Banx & Ranx and fellow 31 East artist Rêve to perform “Flowers Need Rain,” a performance that further highlighted his vocal talent and on-stage charisma.
His latest release, “AY AY AY,” continues to push boundaries with its celebratory, dance-inducing vibe.
Describing the track, Preston explains that it reflects a “fantasized world built around my wildest desires,” encapsulating his materialistic dreams of success through vibrant production and infectious energy.
The track’s catchy beats and upbeat tempo make it a quintessential pop hit, perfect for both the dance floor and radio play.
In 2022, Preston closed out the year with another impressive single, “Love You Bad,” which demonstrated his versatility as an artist capable of crossing genres. This ability to move between pop, R&B, and other styles has set him apart in the crowded music landscape.
His major label debut, “Flowers Need Rain,” proved to be a massive hit, reaching the #1 spot at Mainstream AC in Canada and maintaining a strong presence in the top five across various radio formats, including Hot AC and Top 40, since its release in October 2022.
The song’s success was further solidified when it became the most Shazamed track in Canada and landed on numerous global Viral Top 50 Spotify playlists, from Germany to South Africa.
Preston’s musical achievements have led to a sold-out headline show at The Drake Underground in Toronto, selling out in less than 72 hours, further proving his growing fanbase and appeal. He’s also set to join SonReal on tour this spring, bringing his captivating live performances to audiences across Canada, and will perform at the Osheaga music festival this summer, marking another exciting milestone in his burgeoning career.
Preston Pablo is undoubtedly a rising star, and with his unique sound, heartfelt lyrics, and infectious energy, he’s on track to leave a lasting impact on the music industry. As he continues to release new music and connect with fans through live performances, Preston’s star is only set to rise higher.